P
k.
Est. Hyderabad · MMXXVI

Pritika Kapoor.

The five-minute face, dressed for everywhere you're going.

A signature edit of clean, vegan essentials for the woman whose mornings start at full speed. Designed in Hyderabad, made for the world.

The Method ↓
V
Essentials
5'
Minute Face
100%
Vegan · Clean
Maison Signature By Pritika
PORTRAIT · NO. I
Pritika.
The House
MMXXVI
Pritika Kapoor ✦ The Five-Minute Face ✦ Maison de Beauté ✦ Designed in Hyderabad ✦ Vegan & Clean ✦ Pritika Kapoor ✦ The Five-Minute Face ✦ Maison de Beauté ✦ Designed in Hyderabad ✦ Vegan & Clean ✦
EST. 2026 HYDERABAD
Pritika, in her atelier Jubilee Hills · Spring 2026
A note from the founder

The minutes I never had.

I built the brand I needed at twenty-six. Six o'clock alarms. A 9 AM standup. A face that had to look ready before my first coffee. I didn't have thirty minutes for an empty cosmetics bag, and I didn't have the patience for shades that washed out my complexion.

So I designed the answer. Five essentials. One pouch. A face that takes five minutes — designed for South Asian skin, made with formulas I'd actually want on mine. Nothing more, nothing precious, nothing wasted.

P. Kapoor
Pritika Kapoor
Founder & Creative Director
The Pritika Kapoor Method

Five movements. One face.

A choreographed routine, refined over two years and tested on two hundred mornings. Designed to be done at the kitchen counter, in the rideshare, or with one hand on a coffee mug.

I
0:00 – 0:45

Lip & Cheek

Two dots. One product. The warmth of an afternoon you didn't know you needed.

II
0:45 – 1:45

The Conceal

A whisper under the eyes. Tap, blend, breathe. The late nights stay our secret.

III
1:45 – 3:00

The Set

A sweep of compact across the T-zone. Soft focus, no powdery finish.

IV
3:00 – 4:00

The Brow

Three small flicks. Architecture, not artifice. Walk away and don't look back.

V
4:00 – 5:00

The Kajal

Inner rim, outer corner. The signature. The full stop. Done.

The Edit

The Collection.

Five essentials, each engineered to do the work of three. Lightweight, buildable, kind to skin. Composed for South Asian undertones — never washed out, never grey.

No. I Bestseller
P·K Lip & Cheek NO. I
Multi-Use Tint

Lip & Cheek

in Bombay Sunset
₹699
No. II House Favourite
P·K Conceal NO. II
Skin-Veil Concealer

The Conceal

in Honey · Medium
₹649
No. III Refillable
P · K The Compact NO. III
Featherlight Setting

The Compact

in Warm Beige
₹799
No. IV Cult Classic
P·K KAJAL
Long-Wear Eye Pencil

The Kajal

in Inkwell · Noir
₹449
No. V New
P·K BROW
Architect Brow Pencil

The Brow

in Soft Cocoa
₹499
The House Set

The Five-Minute Set.

The whole maison, in a single pouch. Five hero formulas, hand-finished in Hyderabad, presented in a reusable canvas envelope. The most generous saving we offer — and the only set Pritika personally curates.

  • Lip & Cheek Bombay SunsetNo. I
  • The Conceal Honey · MediumNo. II
  • The Compact Warm BeigeNo. III
  • The Kajal Inkwell · NoirNo. IV
  • The Brow Soft CocoaNo. V
  • + Maison canvas envelopeGift
₹1,899 ₹2,595 Save 27%
Customise shades →
M·D·B
N° I
EST·MMXXVI
HYDERABAD
P·K
PRITIKA KAPOOR
— The Five-Minute Set —
The House Code

Beauty, with discipline.

Four non-negotiables that shape every formula, every shade, every detail to leave the atelier.

I

Clean by Design

No parabens, sulfates, mineral oil, talc. Dermatologist-tested for sensitive skin.

II

Wholly Vegan

Zero animal-derived ingredients. Cruelty-free at every step. PETA-certified.

III

Made for South Asian Skin

Shades and undertones designed for warm, golden, and deep complexions — never grey.

IV

Refillable Forever

Buy the vessel once. Refills at 40% less. Less plastic, less waste, more rupees saved.

In Their Words

The five-minute cult.

"

I used to skip makeup on Mondays. Now I do the Five-Minute Method while the kettle boils. I look like I have my life together — and somehow I do?

Ananya R.
Product Director · Bangalore
"

Bombay Sunset blew my mind. One tube and my face looks finished. It travels in my laptop sleeve. I have backups in every handbag I own.

Priya M.
Founder · Hyderabad
"

Finally a brand that makes shades for actual Indian skin. The conceal matches without that grey cast. Pritika understood the assignment.

Sneha K.
Architect · Delhi
Maison Membership

The House Account.

Your essentials replenished every month, at twenty percent less. Surprise drops, early access, free shade swaps. The most considered way to wear Pritika Kapoor — and the most kind to your wallet.

  • I Twenty percent off every shipment, for as long as you stay.
  • II Complimentary express shipping, every single order.
  • III Quarterly house drops & first-look access to new launches.
  • IV Free shade swap, no questions, if your tint isn't quite right.
  • V Pause, skip, or cancel from WhatsApp — no friction, ever.
Most Loved

The House Account

— Monthly Membership —
₹1,519/mo
vs. ₹1,899 one-time · save ₹380
  • The complete Five-Minute Set
  • Choose your shades, swap any time
  • Free express delivery
  • Maison member-only drops
  • WhatsApp shade concierge
  • Pause or cancel from your account
Sotto Voce

Quietly asked.

The bits you actually want to know — answered honestly, never dressed up.

P·k
An invitation

The House Letter.

Quiet five-minute tutorials, real-skin reviews, the occasional unannounced drop. Sent on Sundays, only when we have something worth saying.